Comments on: Google CEO talks about help for newspapers http://www.iwantmyrocky.com/2009/01/07/google-ceo-talks-about-help-for-newspapers/ Colorado's oldest newspaper stopped publishing Feb. 27, 2009, but it didn't die. Tue, 10 Aug 2010 10:13:29 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Kelley Bruce Robinson http://www.iwantmyrocky.com/2009/01/07/google-ceo-talks-about-help-for-newspapers/comment-page-1/#comment-1545 Kelley Bruce Robinson Thu, 08 Jan 2009 01:43:50 +0000 http://www.iwantmyrocky.com/?p=692#comment-1545 I found this part of the interview interesting: "The good news is we could purchase them. We have the cash. But I don't think our purchasing a newspaper would solve the business problems. It would help solidify the ownership structure, but it doesn't solve the underlying problem in the business. Until we can answer that question we're in this uncomfortable conversation." Why doesn't the Rocky pitch Google to buy? Sure, it's a long shot but if someone could properly convince Google that the Rocky could be Google's next great "lab" experiment and give Google the chance to set the standard for the future of newspapers. Schmidt said, "We have a mechanism that enhances online subscriptions, but part of the reason it doesn't take off is that the culture of the Internet is that information wants to be free. We've tried to get newspapers to have more tightly integrated products with ours." Well if paper's aren't helping themselves by taking advantage of this, Google buying the Rocky would be a great opportunity to develop a working model and show other paper's how it's done. I found this part of the interview interesting:
“The good news is we could purchase them. We have the cash. But I don’t think our purchasing a newspaper would solve the business problems. It would help solidify the ownership structure, but it doesn’t solve the underlying problem in the business. Until we can answer that question we’re in this uncomfortable conversation.”

Why doesn’t the Rocky pitch Google to buy? Sure, it’s a long shot but if someone could properly convince Google that the Rocky could be Google’s next great “lab” experiment and give Google the chance to set the standard for the future of newspapers.

Schmidt said, “We have a mechanism that enhances online subscriptions, but part of the reason it doesn’t take off is that the culture of the Internet is that information wants to be free. We’ve tried to get newspapers to have more tightly integrated products with ours.”

Well if paper’s aren’t helping themselves by taking advantage of this, Google buying the Rocky would be a great opportunity to develop a working model and show other paper’s how it’s done.

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