E&P columnist Steve Outing talks with Dr. B.J. Fogg, a persuasive-technology psychologist at Stanford, about getting readers to pay up. Here’s his take:

It’s clear that most newspaper publishers want to change online users’ behavior and get them to start paying for news. Some news consumers are worried about the state of the industry and the quality of news it produces, and are willing to pay something for quality news to keep it being produced. That much we can probably agree on.

Read the E&P column here.